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Buying a domain

What is a domain?

The domain name is your online ID; The domain name represents your site name and the essence of the Internet. Choosing a domain and buying a domain has a meaning in building your online presence and influencing your search engine and social networking promotion.

What should I know before I buy a domain for my new site?

Main recommendations:

  • Relationship between the domain name and the site content – The domain name can be the business name, product name, brand name or service name according to the affiliation to the site content. If the site focuses on a particular product, the domain name should represent the product.
  • A catchy domain name that represents the meaning of the content of the site- Buying a domain with a catchy name allows direct access to the site through its name and also significantly supports its promotion on the web. It is less important to buy a domain with a short name compared to the importance in its meaning – it is better to buy a domain with a significant name than to buy a domain with a short name. There are other options in case names have already been captured, such as using a hyphen between two words: galcomm-my, generic names: dressing, and adding the article or body plural to a particular name: the domain or domains.
  • Server location and audience are two influencing factors in buying a domain in choosing the extension for your domain- Is co.il, com or perhaps another extension chosen? The priority is clear – for a site whose content is in Hebrew and stored in Israel, the choice is unequivocally to buy a domain with the suffix co.il, the second priority is to buy a domain with the suffix com and only then other extensions. A site that combines content in Hebrew and English and is intended for the international market – the priority is to buy a domain with the suffix com followed by co.il. Other extensions are selected in addition to the above extensions or when co.il or com extensions are not available.
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